The brain dump
Matt — tell me how MBE really runs.
This is the stuff I build your plan from. There are no wrong answers and grammar doesn't matter — ramble, bullet-point, or hit the mic on your phone and just talk. One question at a time. Only a few are required, so skip anything that doesn't grab you and keep moving. Give it 20 honest minutes and I'll turn it into a real v1 plan.
Got it, legend.
That's the gold — cheers Matt.
I'll go through all of this (and your Catapult, once you send it) and come back with a v1 plan that starts by unlocking those follow-ups first — the fastest money on the table. I'll be in touch on the email you gave me.